Nearly 70 percent of adults in the U.S. are on social media. While checking in on others is fun and valuable, building your own brand can be helpful to individuals or businesses.
Below are 10 tips for gaining followers and increasing engagement:
1. Understand your audience: You will never reach — or appeal to — everyone. Don’t waste time trying. Focus on the group or groups that would be most interested in what you are offering (be that personally or professionally) and strengthen that following, rather than worrying solely about the ‘followers’ number ticking upward. Ten local, ‘real’ people (and, in turn, their connections) are far more valuable to your personal brand or business than 1,000 bots from Nigeria.