I’m kind of obsessed with babyGap and Gap Kids. The clothes are well-made, reasonably priced and cute. I peruse the sale section on the website at least once a week. Tonight, I saw C’s tights were on sale. I figured I’d stock up for next fall/winter.

Then I noticed the three color choices:

Milkshake pink, new classic navy and … sloe gin. As someone who doesn’t know the difference between bourbon and whisky, I thought perhaps sloe gin wasn’t actually something you’d find behind the bar at Pauly’s Hotel.

But, alas, sloe gin a liqueur that’s rockin’ the booze wave with an alcohol content pushing 30 percent. Of all the descriptions to use for child’s apparel, one rooted in something these kids can’t legally consume for another 20 years is an odd and mis-guided choice.